Chuck E Cheese's(USA)

Chuck E. Cheese's (formerly known as Chuck E. Cheese's Pizza Time Theatre, Chuck E. Cheese's Pizza, and Chuck E. Cheese) is a chain of American family entertainment centers and restaurants. The chain is the primary brand of CEC Entertainment, Inc. and is headquartered in Irving, Texas and Los Lomas, Texas.[1][2] The establishment serves pizza and other menu items, complemented by arcade games, amusement rides, and animatronic displays as a focus of family entertainment.[3] The brand derives its name from its main animatronic character and mascot Chuck E. Cheese, a comedic mouse (formerly rat[4]) who sings and interacts with guests.[5][6][7][8][3][9]

The first location opened in San Jose, California, as Chuck E. Cheese's Pizza Time Theatre, on May 17, 1977.[10][11][12][13] The concept was created by Atari co-founder Nolan Bushnell, credited with bringing video games such as Pong to the mainstream. The Pizza Time Theatre was the first family restaurant to integrate food, animated entertainment, and an indoor arcade.[3] Following a filing for bankruptcy, the chain was acquired by competitor ShowBiz Pizza Place in 1984, forming ShowBiz Pizza Time, Inc.[14] In 1990, the company began unifying the two brands with the goal of renaming every location to Chuck E. Cheese's Pizza.[15][16] The logo was redesigned in 1994 after pizza was dropped from each store's name.[14] ShowBiz Pizza Time, Inc. became CEC Entertainment, Inc. in 1998, and over 600 Chuck E. Cheese stores are open in 47 states and 15 countries as of 2017.

Buyout and modern redesign[edit]
In February 2014, Apollo Global Management acquired CEC Entertainment, Inc. for $54 per share, or about $950 million.[30][31]

In October 2014, under Apollo Global Management, CEC Entertainment announced that they would purchase their Phoenix-based competitor, Peter Piper Pizza from ACON Investments.[32]

In August 2017, the company began to pilot a new design concept at seven remodeled locations (three in Kansas City, three in San Antonio, one in Selma, Texas), branded as Chuck E. Cheese Pizzeria & Games. These locations feature more upscale decor with a "muted" interior color scheme, an open kitchen, the "Play Pass" card system to replace arcade tokens, and the animatronic stage show replaced by a dance floor area. These changes, along with expansions to food offerings, are intended to help the chain provide an experience that can appeal better to adult visitors, and encourage family dining as opposed to primarily parties.

In August 2021, Chuck E Cheese's revived the animatronic stage show and arcade tokens and starting using the 2004 Chuck E logo. In Irving and Allen, the company made a brand new design concept at 2 remodeled locations. These locations revived the old Chuck E Cheese's Exterior Design(2004-2012 Look) and has even more upscale decor with a muted interior color scheme, an open kitchen much like Cici's, the Play Pass card system, arcades tokens, animatronic stage show, dance floor area, more TV screens.