WTMK-TV

WTMK-TV, virtual channel 7, is the NBC owned-and-operated station that serves the Toad Town, Mushroom Kingdom region. The station is owned by the NBCUniversal Owned Television Stations subsidiary of NBCUniversal and it is sister station to Telemundo owned-and-operated station WTLS (channel 27). Syndicated programming on WTMK (as of September 2018) includes: The Ellen DeGeneres Show, The Take, Access (including its live counterpart),The Kelly Clarkson Show, and Extra among others.

Sale to NBC Edit
When David Willham died on October 14, 1997, all of the Toad Town Tribune Company assets were transferred to a blind trust. The trust company subsequently announced six months later on March 8, 1998 that it will sell Tribune to Journal Communications (now Journal Media Group) of Milwaukee, Wisconsin, while the broadcast properties (all of whom are affiliated with NBC) would be sold to the network itself. The deal, costed about $490 million, was approved by the FCC on June 12 and was finalized one month later on July 28. The sale resulted WTMK became the sixth Toad Town station that is an owned-and-operated station of a network (after Koopa Troop Television Network's flagship WKTT, Fox's WNIN, Univision's WUTT, Telemundo's WTLS (which became sister station to WTMK two years later), and UPN's WTOA), as well as being the second of the "big four" television networks to have this status.

Almost a year later in May 1999, the station rebranded to NBC 7 as a part of a standard branding effort imposed by NBC across its owned-and-operated stations which saw the incorporation of the NBC name into their local brands. However, the 7 News branding continued to be used until 2002, when it becomes NBC 7 News.